1. Krew Privacy Notice

Last updated: Sept 23, 2021

We are Krew (“Krew”, “we”, “us”, and “ours”). This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights when you visit our website (Krew.live) and our mobile applications (collectively, the “Site”).

We collect and use your information slightly differently depending on whether you are a Customer or a Krew Pro.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.

The Site is not intended for or directed to persons under the age of 18, and we will not knowingly collect information from persons under 18. To provide information to us through registration or in any other manner on the Site, you must be 18 years of age or older.

  1. Index

We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you want to access a particular section of this Privacy Notice, please refer to the index below so you know what section to read.

  1. What does Krew do?
  2. What personal information does Krew collect and why?
  3. What does Krew do with the personal information it collects?
  4. What is the legal basis for processing personal information?
  5. How does Krew use cookies and similar technology?
  6. How does Krew keep my personal information secure?
  7. International data transfers
  8. Data retention
  9. Your data protection rights
  10. Third party sites
  11. Updates to the privacy policy
  12. How to contact us
  1. 1. What does Krew Do?

Krew enables consumers to find, book and attend a wide range of fitness, recreational and wellness classes, services or products offered and operated by fitness studios, gyms, trainers, physiotherapists, nutritionists, venues or other third parties through our platform.

Krew Live Ltd is located in the U.K. and is the parent and only company of the Krew group.

  1. 2. What personal information does Krew collect?

We collect or receive personal information in a few different ways via the Site. Often, you choose what information to provide, but sometimes we require certain information in order for you to use, and for us to provide you with, the Site and the experiences you reserve or access through the Site.

-Data you provide to Krew:

There are a variety of different ways you may provide personal information to us, such as:

If you make a payment via our Site, your payment information will be provided directly to our payment provider, Stripe. We won't see your bank account or payment card details.Information you supply to Stripe is not within our control and is subject to their own privacy policy and terms and conditions.

You may not provide information to us about someone else unless you have obtained their prior consent to Krew receiving and using their information (such as for emergency contact or referral purposes), or you have an alternative lawful basis for doing so (for example, if you are a Krew Pro using our services to run classes based on agreements with your customers, or to send emails to your own mailing list which individuals have consented to).

-Data collected automatically through your use of the Site:

The information we collect automatically enables us to better understand the visitors who come to our Site, where they come from, and what content on our Site is of interest to them. This enables us to improve the quality and relevance of our Site to our visitors.

-Cookies, web beacons and other similar technologies:

-Data from others.

From time to time, we may receive personal information about you from third party sources to assist us in providing, evaluating and improving our Site and offerings, but only where these third parties represented that you gave your consent or are otherwise legally permitted or required to disclose your personal information to us.

Krew Pros may also provide information to us if they use to Krew to manage their own subscribers (for example, offering public or private classes). In this instance, the Krew Pro is responsible for your personal information and how they use Krew to manage it. If you have any questions, please contact the Krew Pro who provided your data to us.

  1. 3. What does Krew do with the Personal Information it collects?

Krew uses personal information it receives for several purposes:

You may change your communication preferences at any time. Please be aware that you cannot opt-out of receiving service messages from us, including security and legal notices.

  1. 4. What is the legal basis for processing personal information (UK and EEA visitors only)?

If you are in the United Kingdom or the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only where we need the personal information to perform a contract with you (for example, ourTerms of Use or, if you are a Krew Pro our Partner Terms of Use) , where the processing is in our legitimate interests (balanced against your interests, rights and freedoms), or where we have your consent to do so (for example, any direct marketing.

In exceptional circumstances, we or a Krew Pro may need to use your personal information if it is essential for someone's life (for example, responding to a serious health emergency during a class). It is unlikely Krew will need to rely on this reason, and we will try to ask for consent first.

If we you share Health Data with us (for example, via your iOS HealthKit or if you share an injury flag), we will ask for your specific consent. You can change your mind at any time.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

If we are storing your personal information only on behalf of a Krew Pro who uses our services, the Krew Pro is responsible for reasons they use your information and the legal basis for each reason. If you have any questions, please contact the Krew Pro who provided your data to us.

  1. 5. Who does Krew Share my personal information with?

We may disclose your personal information to the following categories of recipients or in the following circumstances:

  1. 6. How does Krew keep my personal information secure?

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We monitor our systems for possible vulnerabilities and attacks. However, we cannot guarantee 100% security of any information that you send us.

  1. 7. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

Our Site servers are in the United Kingdom, and third-party service providers and partners operate around the world. This means that if you are in the UK, we may transfer your personal information outside the UK (or, if you are in the European Union ("EU") or European Economic Area ("EEA"), outside of the EU/EEA):

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice.

We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

  1. 8. Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so. We will usually keep personal information:

We may keep your personal information for longer:

If you opt-in to marketing from Krew (generally and/or from any specific Krew Pro) and later change your mind (or object to any other use of your personal information), we may keep a record of your opt-out or objection for longer so we can demonstrate we respect your preferences.

When we no longer need to use your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further use until deletion is possible.

Anonymised data

Anonymised data is no longer personal data, and you cannot be identified (or re-identified) from it. We may share anonymised motion capture information with third party organisations we work with ("Krew Partners"), so we can develop and improve motion tracking and pose recognition and correction features. We may keep anonymised information indefinitely.

  1. 9. Your data protection rights

You have the following data protection rights:

These rights are not absolute – if a right doesn't apply, or only applies to some of your information or some of the things we do with it, we'll let you know as part of our reply to you.

You may contact us as explained in the “How to contact us” heading below. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

  1. 10. Third party Sites

Our Site may contain links to third-party websites or mobile apps, including social sharing features and other related tools.

Krew does not control these linked websites or apps and that this Privacy Notice does not apply to any information you give to the owner of these websites or apps. We encourage you to read the privacy policy of any third-party website or app that you visit before you provide them with any information.

  1. 11. Updates to this Privacy Notice

We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

If we need to (under applicable data protection laws), we will obtain your consent to any material Privacy Notice changes.

You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.

  1. 12. How to contact us

If you have any questions or concerns about our use of your personal information, please contact Krew UK Ltd (the data controller) by writing toteam@krew.live.

  1. Cookie Notice

Last updated: Sept 23 2021

This Cookie Notice explains how Krew and its subsidiaries (collectively “Krew”, “we”, “us”, and “ours”) use cookies and similar technologies to recognise you when you visit our websites and use our mobile applications (“Site”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

  1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Krew) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

  1. Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Sites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Sites for advertising, analytics and other purposes. This is described in more detail below.

First and third-party cookies served through our Sites and the purposes they perform are described below:

What about other tracking technologies?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Sites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Our mobile applications may include third-party application software development kits that provide mobile performance and analytics data, bug reporting features, and APIs to third parties that help provide the Site, for social media functionality, and for marketing and advertising.

  1. Does Krew serve targeted advertising?

As described above, third parties may serve cookies on your computer or mobile device through the Sites to serve advertising. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

We use the following types of cookies:

Strictly necessary cookies

These are cookies that are required for the operation of our Site and under our agreement(s) with you. They include, for example, cookies that enable you to log into secure areas of our Sites or (on other sites) or add subscriptions or trials to your cart to checkout.

Cookie name

Why we use it



To offer users customer support through out Tawk.to chatbot

When the browsing session ends



When the browsing session ends


We use this cookie to know if a user decided to dismiss the cookie banner instead of accepting it

When the browsing session ends



We use this cookie to know whether a specific professional brought a customer to a site, or if instead this customer arrived to the site from an affiliate partner or campaign. We need to know this to adapt the product experience to the referred user

When the browsing session ends


Functionality cookies

These may be used to recognise you when you return to our Site. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, choice of language or region).

Cookie name

Why we use it



to provide fraud prevention.

1 year


to provide fraud prevention.

30 min


This cookie remembers you so that we can link chat conversations together to provide a better service

6 months


For payments, security, and fraud detection

6 months


For payments, security, and fraud detection

1 year


Used for Cross-Site Request Forgery


When the session ends

m (stripe)

For payments, security, and fraud detection

1 year

Analytical/performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our Sites when they are using them. This helps us improve the way our Sites work, for example, by ensuring that users are easily finding what they are looking for.

Cookie name

Why we use it



To identify unique users and their clicks within the site

2 years


Used to distinguish users

24 hours


This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.



If present, this cookie will be set to '1' for the duration of a user's session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues

When the browsing session ends


Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID

1 year


This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.

13 months


This cookie is set by Beamer to store the date of this user's first interaction with XXX

1 year


This cookie is set by Beamer stores the timestamp for the last time the number of


1 year


This cookie is set by Beamer to store an internal ID for a user

1 year


This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.

30 min


This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.

30 min

Targeting/Advertising cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our Sites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie name

Why we use it



This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

30 min


Determines if user has restarted their browser from Hubspot

When the browsing session ends


It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

13 months

Social networking cookies

These cookies help us manage our social media, including enabling you to share content and enabling us to understand how you interact with us. We will use this information subject to your choices and preferences to improve our Site, Membership and Products. We may also share this information with third parties for this purpose.

Cookie name

Why we use it





We may also work with advertising networks that gather information about the content on our Site you visit and on information on other websites and services you visit. This may result in you seeing advertisements through our Site or our advertisements when you visit other websites and services of third parties. For more information about how to turn this feature off see 'How can I control cookies?' below or visit http://www.youronlinechoices.co.uk.

  1. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences for certain third-party cookies by clicking on the appropriate opt-out links provided above. You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our website may be restricted, you may worsen your overall user experience, since it will no longer be personalized to you and it may also stop you from saving customized settings like login information. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. To revoke consent, users may disable cookies by modifying their browser settings. The links listed below provide more information about what cookies are installed, how to allow, block or remove installation from your computer. Depending on which browser you use, the user may follow these links:

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visithttp://www.aboutads.info/choices/ , https://www.networkadvertising.org/, or http://www.youronlinechoices.com. Please bear in mind that there are many more networks listed on that site than those that we use on our Website.

We use Google cookies for analytics and marketing purposes. You canopt-out of Google tracking through Google Ads Settings, Ad Settings for mobile apps, or any other available means. Google also provides a Google Analyticsopt-out plug-in for the web.

  1. What is Do Not Track (DNT)?

DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date.As such, Krew does not generally respond to "do not track" signals.

  1. How often will this Cookie Notice be updated?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

  1. Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us by writing toteam@krew.live.

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